In March 2021 LEGO announced here a new activity for LEGO Ideas, encouraging fans to take photos of their BrickHeadz Pets figures out in nature. It met with poor interest: only 29 photos were submitted. More than once I’ve shown myself to you as a critic of the Pets series, and I hope there will be no more sets of this kind, or that they will be really polished and well thought out. I think the result of this activity, combined with other factors, most likely above all the sales figures, convinced LEGO that this isn’t the best direction for BrickHeadz.
