A contrary title, but it isn’t clickbait, it’s an answer to many doubts circulating on the Internet. LEGO did indeed officially release several sets that carry its logo and look like BrickHeadz, but don’t belong to that series. This causes a lot of controversy, though, and more than once I’ve come across comments saying that your collection isn’t complete without these sets. That’s definitely not true, and it’s time to deal with these rumours once and for all.
A few months ago I wrote an article about the LEGO Monkie Kid set, which many people (wrongly) consider the rarest BrickHeadz set. In the last few days I obtained new interesting information about it, so that article can now be regarded as complete. We know basically everything that might interest us, and I won’t repeat that information here.
Today I know that there are other LEGO sets whose style refers to BrickHeadz.
I described the second set similar to BrickHeadz in the article where I list puzzles related to the series. Sometimes I come across scraps of information and can’t find more reliable data about some set or event. Such clues then go into that article and wait until I get more precise information. This time the topic bothered me unusually, because I had come across its trail many months ago, so I decided to ask around in various places where BrickHeadz fans gather. That was a very good decision, because almost immediately an interesting discussion started in the FB group Fans of LEGO BrickHeadz and the first details appeared.
User Chun Guan Neo wrote that the set dates from 2017 and was designed by one of the LCPs from Taiwan (LCP is short for LEGO Certified Professional). As I trust, it’s this man, who shows off his work in this post.
The figure he designed refers to a character from a film or TV series. I’m not looking for details because they aren’t that important to me. So I don’t know how one could come to own this set or how many were made. One can only assume that the sets were given away in a draw and that there were just a few of them, which is a twin situation to the LEGO Monkie Kid set I described.
The third LEGO set that fits the general look of BrickHeadz (although the least) was a set referring to the mobile game Everyday Love Elimination, published by the Elimination Lianmeng Group company. Here too I don’t know any more details and I’m not looking for them; I treat it as a simple curiosity.
What all three sets have in common is that they were released in China and are the result of a collaboration between LEGO and Tencent. Everything suggests they also share the fact that, although they carry the LEGO logo and are therefore official, they are (probably) always designed by independent creators, drastically few copies are made, according to LEGO they definitely don’t belong to the BrickHeadz series, they probably aren’t coordinated with the team responsible for releasing that series and they only refer to it in their look. So if we had to describe it in one sentence, we could venture to say that they are MOCs for special occasions that LEGO puts its name to.
The LEGO Monkie Kid set is probably the most widely known of the three, and for a while I thought it was an exception, which is why I described it in such detail. That takes a lot of work, though, and as I learned about further sets I became convinced that the situation is more common than I thought, and that’s exactly why I now describe the further sets without details. If anyone is interested in them, they have the basic material to start searching, but for me they are definitely not BrickHeadz sets, so they aren’t within my sphere of interest. Just curiosities that are nice to know exist.