LEGO runs lots of promotions, and every so often there are free gifts when we buy bricks above a certain amount. There are also often sets or single pieces available to celebrate the opening of a new store. And it’s precisely new stores that have several times been the reason for releasing unique BrickHeadz sets.
Let’s start with what a true fan of the series should have in their collection. As for the official sets, I don’t think anyone has any doubts. There are also sets that don’t have an internal BrickHeadz number but still carry the official series logo and should be treated as desirable figures in your collection (oh, that unfortunate Comic-Con 2016). And this is where it gets harder, because above all we have the Nonnie Inside Tour 2017 (practically impossible to get), there’s the Wonder Woman from 2017 and there are the sets released for the openings of new LEGO Stores. Today’s article is about those last sets, because even though not everyone agrees, I believe no BrickHeadz collection will be complete without them.
After this long introduction, let’s sum up which sets I’d like to write about today. So far LEGO has released several sets that were given away when customers decided to spend a sufficient amount of cash at the opening of an official LEGO Store. As you can guess, these figures weren’t easy to get, because their numbers were limited, and I don’t think there’s a LEGO Store that didn’t have huge queues in front of it on its opening day.
So we’re talking about the following sets:
2018
Shimao BrickHeadz, number 6270050
2019
Beijing BrickHeadz, number 6278983
Cologne BrickHeadz, number 6302766
Amsterdam BrickHeadz, number 6315025
2020
Hangzhou BrickHeadz, number 6322719
It isn’t at all easy to find a complete list of these special figures. Knowledge of them isn’t very widespread, and many LEGO set databases are missing some of them or list them under names taken from cities instead of numbers. I describe each of these sets separately (I’ve linked the names), so I won’t go into details here. Suffice it to say that BrickHeadz fans couldn’t accept such practices and LEGO reportedly promised to stop releasing such commemorative sets. I say “reportedly” because I personally haven’t found any official statement on this anywhere, but it’s an opinion that is fairly common among collectors, and given that the last such set appeared in 2020, I think we can believe that LEGO really did make that decision.